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National Litigation Hotline
National rulings you need to know.
Features
Recent Developments from Around the States
Recent rulings of interest to you and your practice.
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Labor Law Update
A rundown of significant recent developments in labor law.
NY High Court Must Clarify Employee Choice Doctrine
A federal appeals court has put a $2.9 million employment lawsuit by a former investment banker on hold until the New York Court of Appeals can answer an undecided question of state law.
Seven Reasons Why Mediating Employment Disputes Is a Good Idea
The explosion of employment claims in this country has resulted in an increased focus on resolving employment disputes prior to trial, in particular through mediation. Unfortunately, businesses and their managers often fail to appreciate why employment matters are particularly well-suited to mediation. This, in turn, discourages parties from participating meaningfully in mediation. The following article examines seven compelling reasons why mediation is such an attractive and viable option for prospective litigants.
Features
The MLF 50/II
Once again, our readership has requested that we launch a listing of The Top 50 Small to Mid-Size Law Firms in Marketing and Communications. I'm a big believer that many smaller firms can 'do more with less' in terms of marketing dollars. I've seen very inventive and forward thinking marketing strategies come out of some of smaller to mid-size firms, and so for that reason and many others, here is an opportunity for those firms to showcase their marketing and communications strategies. This listing will bring to bear all the achievements of these firms. My hope is that as many firms as are eligible will submit essays so that the listing will showcase these worthy firms.
Features
Proving ROI on Marketing By Measuring Marketing Effectiveness
Management guru and author Peter Drucker said, 'If you can't measure it, you can't manage it.' So why is it that so few law firms measure their marketing efforts? Why is it that so many CMOs that are getting hammered by partners to demonstrate ROI on their efforts can't do it?
PM Forum North America, New York Chapter: The New and Improved Version!
Back in 2004, I wrote an article announcing that the PM Forum was arriving here in the U.S. and that the New York Chapter was being launched. That was then and this is now. The new and improved version is having its inaugural soiree in New York City on May 4th from 6:00 p.m. to 9:00 p.m. at the Club Metropolitan.
<b>Technology In Marketing: </b> Attorney Blogging: Best Practices
Obtaining a high search-engine ranking may no longer be enough to realize the business potential of a blog. The reason is that as the use of blogs as a marketing tool proliferates among lawyers, differences in quality between blogs covering the same topic will become evident. There are only so many blogs that prospective clients can read on a daily basis, and as the number of choices grow, readers will become more and more selective. It is therefore critical for any lawyer launching a blog to consider 'best practices' that will set his or her blog apart from the pack.
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