12 Angry Surfers: Mock Trials Go Online
A growing group of lawyers are seeking quicker, cheaper ways to get feedback about their cases. With technology already providing much in the way of trial support, it seems only natural that virtual communication has begun filling the mock jury gap.
Features
Online Gambling's Payoff
Although online gambling is illegal in the United States, you'd never know it by looking at the numbers. Last year alone 7.8 million Americans logged on to Internet gambling sites. <br>And with the online gambling industry banking almost $12 billion in revenue in 2005, some U.S. casinos think the time has come to legalize Internet gambling and cash in ' a position that was considered all but unthinkable until recently.
Note From The Editor
Our esteemed Editor-in-Chief talks about this issue and presents the first MLF Canadian 20.
Features
THE MLF Canadian 20
For the first time, <i>Marketing The Law Firm</i> will present the MLF Canadian 20 ' The Top 20 Canadian Law firms in the areas of Marketing and Communications. This listing will bring to bear all the achievements that our friends and colleagues to the North have been so diligently working on in terms of their marketing and communications programs.
Oh, Canada!
In some quarters, there is the misperception that Canadian law firms lag behind their American counterparts when it comes to marketing practices, but in fact Canadian firms are no less sophisticated at marketing. They simply operate in an environment that is vastly different. Based on conversations with various Managing Partners, Chief Operating Officers, Chief Marketing Officers and other legal industry insiders it is clear that the marketing of Canadian law firms suffers more from the structure of the Canadian sector than from any specific approach to marketing.
Sorting Through Your Marketing Options
With 2006 in gear, your firm should be well into its marketing budget. In all likelihood, you have made decisions to sponsor events, renew existing advertising and the like. As a primer to making those decisions a little less intimidating, I thought it might be useful for me to share a personal experience.
<b>Book Review:</b> Weekly Reminders for Revenue-Focused Leaders
There are lots of "How To" Books out there for lawyers on subjects ranging from going solo to building six figure books of business. I have read many of them and frankly there comes a time when it all becomes something akin to "yadda, yadda, yadda"! Now, however, comes something quite unique ' a small (7" x 5") top spiral bound "stand-up" booklet of weekly reminders. As the author, David Freeman, indicates in his cover note the booklet is "designed to show lawyer leaders how to grow their practice group; motivate lawyers to act on personal and group initiatives; and create a sustainable culture of business development."
<b>The Place to Network:</b> Mind Over Matter
Visualization can help speed the process of learning a new skill ' networking, for instance. My coaching clients' main priority is often increasing their level of confidence and comfort in networking. They want to feel absolutely confident when walking into a room full of strangers at a cocktail party, or when going onstage to face a sea of people at a conference. They want to feel perfectly at ease, and perform at their best, when meeting a new client, or current clients ' especially someone who they know to be difficult. Visualization is a perfect tool for this: through guided imagery, you can ensure that whatever you're feeling is exactly those feelings you want; and that you're performing at the top of your abilities. Visualized behaviors can be practiced more easily, quickly and frequently than actual behaviors, so they're an ideal complement to actual, practice.
Features
<b>Technology in Marketing:</b> Podcasting For Lawyers: The Nuts And Bolts
In layman's terms, podcasting provides publishers with the ability to create their own audio broadcast and store it on the Internet for download by interested individuals to listen to at any time ' and anywhere ' they want. <br>This article will explain the nuts and bolts of creating a "podcast."
<b>Op-Ed:</b> The Year of the Dinosaur: Being Oblivious to the Obvious
What's in a name? Apparently nothing! Over the past several months, we have seen many top rainmakers leave firms that are considered to be the "creme de la creme" of the profession for "greener" pastures and assurances that they can continue to practice law, keep their clients and remain viable. There is no surprise to this trend that can be summed us as follows: Money talks and, in some cases, mandatory retirement walks. <br>What makes this trend all the more interesting is the fact that coupled with these departures is a sense that the firms from which the partners are leaving seem to be oblivious to the obvious: You, and you know who you are, have become irrelevant and for lack of better terminology ' You are a dinosaur!
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