Sorting Through Your Marketing Options
With 2006 in gear, your firm should be well into its marketing budget. In all likelihood, you have made decisions to sponsor events, renew existing advertising and the like. As a primer to making those decisions a little less intimidating, I thought it might be useful for me to share a personal experience.
<b>Book Review:</b> Weekly Reminders for Revenue-Focused Leaders
There are lots of "How To" Books out there for lawyers on subjects ranging from going solo to building six figure books of business. I have read many of them and frankly there comes a time when it all becomes something akin to "yadda, yadda, yadda"! Now, however, comes something quite unique ' a small (7" x 5") top spiral bound "stand-up" booklet of weekly reminders. As the author, David Freeman, indicates in his cover note the booklet is "designed to show lawyer leaders how to grow their practice group; motivate lawyers to act on personal and group initiatives; and create a sustainable culture of business development."
<b>The Place to Network:</b> Mind Over Matter
Visualization can help speed the process of learning a new skill ' networking, for instance. My coaching clients' main priority is often increasing their level of confidence and comfort in networking. They want to feel absolutely confident when walking into a room full of strangers at a cocktail party, or when going onstage to face a sea of people at a conference. They want to feel perfectly at ease, and perform at their best, when meeting a new client, or current clients ' especially someone who they know to be difficult. Visualization is a perfect tool for this: through guided imagery, you can ensure that whatever you're feeling is exactly those feelings you want; and that you're performing at the top of your abilities. Visualized behaviors can be practiced more easily, quickly and frequently than actual behaviors, so they're an ideal complement to actual, practice.
Features
<b>Technology in Marketing:</b> Podcasting For Lawyers: The Nuts And Bolts
In layman's terms, podcasting provides publishers with the ability to create their own audio broadcast and store it on the Internet for download by interested individuals to listen to at any time ' and anywhere ' they want. <br>This article will explain the nuts and bolts of creating a "podcast."
<b>Op-Ed:</b> The Year of the Dinosaur: Being Oblivious to the Obvious
What's in a name? Apparently nothing! Over the past several months, we have seen many top rainmakers leave firms that are considered to be the "creme de la creme" of the profession for "greener" pastures and assurances that they can continue to practice law, keep their clients and remain viable. There is no surprise to this trend that can be summed us as follows: Money talks and, in some cases, mandatory retirement walks. <br>What makes this trend all the more interesting is the fact that coupled with these departures is a sense that the firms from which the partners are leaving seem to be oblivious to the obvious: You, and you know who you are, have become irrelevant and for lack of better terminology ' You are a dinosaur!
Online: 'WHO' Site Provides Health, Vaccination Information
For information about vaccines, visit the World Health Organization Web site, <i>www.who.int/immunization/en/</i>. The goal of the World Health Organization ("WHO"), the United Nations specialized agency for health established in 1948, is the attainment by all peoples of the highest possible level of health. Health is defined in WHO's constitution as a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.
Case Notes
Highlights of the latest Product Liability cases from around the country.
Practice Tip: Suing Experts in Product Liability Cases
It is not pleasant to contemplate suing an expert hired to testify for your client. Nevertheless, an attorney's cautious and prudent behavior may be enhanced and professional anguish minimized by frank consideration of the unpleasant possibilities.
Saving Vaccines: A Look at How Current Liability Laws Are Keeping Much-Needed Vaccines Off the Market
On April 12, 1955, Thomas Francis stood on a podium at the University of Michigan and announced that Jonas Salk's polio vaccine was safe and effective. At last, Americans would be freed from the bonds of polio, a disease that routinely crippled as many as 50,000 children every year. However, triumph quickly turned to tragedy.
Features
Think Twice, Click Once: E-mail Guidelines
Document retention, and the host of related e-discovery issues, have been front and center for product liability attorneys for a number of years. Nevertheless, even with the best document retention program and the most sophisticated e-discovery system, companies and their attorneys are still going to have to deal with the documents themselves. As many trial lawyers have learned, it can take only one bad document to bring down the house. With respect to the increased use of e-mails as evidence in litigation, companies need to educate their employees on what constitutes appropriate online communication. We recommend that companies focus on training their employees to 'think twice and click once.'
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