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There's a marketing concept out there that many law firms have just recently stumbled upon, one that most other types of industries have known well for decades ' return on investment, or ROI. As firms become more sophisticated in marketing, as budgets for marketing increase, and as competition becomes more fierce, firms are beginning to demand that their marketing dollars they spend produce results. <br>Nowhere is the concept of ROI more easily implemented, tracked, and realized than in the area of Internet marketing, through the use of Web sites and the search engines that locate them.
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There is acute tension between the do-it-now mindset of media-savvy PR pros and the generally cautious nature of lawyers. Eliminating the tension completely is impossible, even inadvisable. After all, the client's interests are sacrosanct, and overlooking those interests to get some quick press courts disaster. You can alleviate the tension, however, by taking steps to ensure a smooth process before you get that 3 o'clock call.
Getting lawyers and law firms do things differently is not an easy task and instilling a marketing mindset among lawyers is a major effort for most firms, resembling the proverbial challenge of "herding cats." <br>However, the most profitable firms are moving closer to a corporate model of governance, with institutional goals, strong leadership and streamlined governance. They are also starting to embrace marketing, recognizing the need to get closer to existing clients and invest time and resources on focused, proactive strategies to go after new ones.
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You probably have much less time than you wish you had to "do your networking", so you might as well make the most of it. To ensure maximum return on investment for each event you attend, you'll need to carefully decide which events to attend, how to prepare for them, whom to go with, how to approach people and even what to wear.
Highlights of the latest franchising news from around the country.
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Highlights of the latest franchising cases from around the country.
If there is one question in the minds and on the lips of potential franchisees, it is "How much money can I make with this concept?" Franchisors may answer this question, of course, but with great care and consideration as to what, how, and when they answer it.
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Franchisors thinking of expanding into new jurisdictions, and even those that are not changing anything, should be wary. State and local governments, in this time of deficits, are constantly looking for ways to increase their revenues by broadening the scope of their taxes.
A call center in New Delhi, India, fields questions from a utility customer in a small town in Pennsylvania. An accounting firm in Mumbai, India, provides back-office services for a growing Texas company. An IT company in Perumbavoor, India, provides Internet support to a manufacturer of amplifiers in Washington state.
The real value of a possible acquisition or joint venture partner is often in the potential of their next invention. As advisers, patent managers, and intellectual asset strategists, it is critical that the methodology and tools used for assessing patent quality accurately reflect a would-be ally's technological potency.
