Second In A Series Of Articles About Measurement
Marketing measurements generally come in two flavors; quantitative and qualitative. We'll talk next month about some quantitative measurements relative to marketing at your firm. This month, though, we'll discuss the ever-popular survey. On a scale of 1-7, how likely are you to read the rest of this article?
Liz Lindley
For some time now, CRM has been all the rage, but marketers may soon start hearing another buzzword: "SMART." <br>SMART stands for Sales and Marketing Assembly Resource Tool, and when integrated with a company's content, it can make an enormous difference in the way companies prepare and send out their marketing pieces.
Tyson Andrus
It is time to rewrite your attorney biographies. Send the e-mail, make the calls, reschedule appointments, beg for replies, threaten, and throw up your hands in frustration. Nothing works, right? Inevitably, you will receive incomplete information at the twelfth hour and be left scrambling to put something together for the Web site. Meanwhile, all other marketing initiatives come to a screeching halt, or are given a cursory glance, as time, resources and money are focused on producing biographies. There has to be an easier way. Well, there is, just read on.
Features
Levick Strategic Communications, LLC, in collaboration with CARMA International
Last year's first Annual Law Firm Media Performance Report broke new ground with data that examined, on a market-by-market basis, the relative aggressiveness with which U.S. and global firms utilize media coverage as a component of their marketing strategies. <br>The greater depth of focus for this year's study obviously required an analytic approach beyond simply computing media appearances.
ALM Staff
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Law Journal Newsletters
Recent cases in entertainment law.
Stan Soocher
In a case with several notable aspects, the U.S. Court of Appeals for the Ninth Circuit held that under Sec. 507(b) of the Copyright Act of 1976, a plaintiff can file suit for alleged infringements that occur more than 3 years before the filing of the complaint, as long as the plaintiff didn't, or reasonably couldn't have, discovered the allegedly infringing activity within the Act's 3-year limitation period. <i>Polar Bear Productions Inc. v. Timex Corp.</i>
Features
ALM Staff
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Law Journal Newsletters
Recently filed cases in entertainment law, straight from the steps of the Los Angeles Superior Court.
Stan Soocher
Issues in serving as a lawyer in the entertainment industry.
Stan Soocher
Recent developments in entertainment law.
Features
Fred von Lohmann
Four thousand two hundred and eighty lawsuits and counting. That's how many lawsuits have been brought by the major record labels against music fans for using peer-to-peer (P2P) file-sharing software (like KaZaA or Morpheus) to swap music over the Internet. The 1-year anniversary has just been reached in the recording industry's unprecedented litigation campaign against its own customers.
