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Features

Keys to Good Presentations: 15 Rules for Getting Asked Back Image

Keys to Good Presentations: 15 Rules for Getting Asked Back

Richard S. Levick, Esq.

One of the great keys to business development is the old adage, "Write, speak, sell." If you have figured out how to get into the media often enough to be perceived by your target audiences as an expert, then you will invariably be asked to speak at their conferences and meetings. This is your chance to develop personal relationships that lead to trust and, subsequently, new business. If audiences enjoy a speech, they are far more likely to want to create a relationship with you afterward. From such relationships flow the best business development opportunities. Unfortunately, most speakers, no matter how professionally qualified, focus on the substance and forget about the entertainment value of presentations.

The Early Warning Signals of a Potential Media Crisis Image

The Early Warning Signals of a Potential Media Crisis

Richard S. Levick, Esq.

Sixty-two percent of Americans equate "no comment" with "we're guilty", and the numbers have only gone up since Enron. A legal media strategy based on "no comment" is increasingly likely to lead to danger. An increasingly sensitive legal profession is confronting the same challenge on an almost daily basis: "I understand I need to be more vigilant about helping my client, and my own firm, navigate the landmines of high-profile cases. I know I need the skills to work with media professionals once the case goes public, but is there anything I can do before a problem gets dumped on my lap? How do I recognize the early warning signs of a potential crisis now, not when the reporters start calling?"

Features

12 Steps to New Business Image

12 Steps to New Business

Steven A. Meyerowitz

The economy is not good and has been troubled for years. Businesses continue to cut expenses, and more and more individuals and companies enter bankruptcy every day. Large law firms struggle. Does that mean that solo practitioners and small law firms should just give up? No. There is plenty of legal business out there. Lawyers just have to work to get it. And whether you work in a firm's marketing department or consult attorneys on marketing themselves and their firm, here are some methods for getting that business.

Outside Counsel; Dictionaries and Claim Construction Image

Outside Counsel; Dictionaries and Claim Construction

Michael P. Sandonato & Bruce M. Wexler

Claim construction ' the definition of a patent's scope ' is critical in virtually all patent lawsuits. In many cases there is no dispute about the structure and operation of the accused product, and claim construction becomes dispositive.

Features

File Early and File Often: A Pending Application is the Best Approach to Capturing Your Competitor's Product Image

File Early and File Often: A Pending Application is the Best Approach to Capturing Your Competitor's Product

Steven B. Pokotilow & Charles E. Cantine

Your client has invented a platform technology that creates a new product, industry or way of doing business. Early in the development of the new platform, a detailed patent application is prepared, filed and prosecuted to allowance. Before allowance, a well-funded competitor begins using the patented technology. When the patent issues, a cease and desist letter is sent. The competitor denies infringement and a lawsuit is filed.

Features

Entrepreneurial Trends in University Tech Transfer Image

Entrepreneurial Trends in University Tech Transfer

Devin S. Morgan

Research universities have long engaged in technology transfer ' most since the 1980s or earlier. Academic researchers are a source of significant innovation. Universities have the right (and in some cases the obligation) to patent and exploit such inventions, and patenting university technology is well accepted by most universities and their stakeholders. The recipe was supposed to be simple: patent a handful of inventions from university labs, license them for a comfortable royalty, and sit back and enjoy the revenue.

Features

IRS Tweaks Rules for Patent Donations Image

IRS Tweaks Rules for Patent Donations

Brenda Sandburg

Companies are set to lose millions of dollars in tax write-offs from donating their patents to universities and nonprofit groups.

Features

Poppy Seed or Onion? Image

Poppy Seed or Onion?

ALM Staff & Law Journal Newsletters

Unusual case: Is a bagel a weapon?

Disparate Impact and Disparate Treatment Analysis Image

Disparate Impact and Disparate Treatment Analysis

ALM Staff & Law Journal Newsletters

The United States Supreme Court rebuked a Ninth Circuit panel for misapplying disparate impact analysis in the context of a disparate treatment case when the lower court ruled that a recovered drug addict could not be denied reemployment under the terms of the employer's no-rehire rule. In doing so, the Supreme Court determined that, in fact, a no-rehire rule is a "quintessential legitimate, nondiscriminatory reason for refusing an employee who was terminated because of misconduct."

Extensive Amendments to Federal Rules Governing Class Actions Image

Extensive Amendments to Federal Rules Governing Class Actions

ALM Staff & Law Journal Newsletters

Rule 23 of the Federal Rules of Civil Procedure was recently amended extensively to add two new sections governing the appointment of class counsel and the payment of attorney fee awards.

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