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Digital Dive: The Digital Buyer's Journey: How to Nurture Your Potential Clients Image

Digital Dive: The Digital Buyer's Journey: How to Nurture Your Potential Clients

Spencer X. Smith

Is there an elegant and effective way to use the power of online media to nurture your potential clients? Yes, and here's a process to follow for each of the steps of that journey:

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Voice of the Client: Map Processes and Workflows Together to REALLY Hear the Voice of the Client Image

Voice of the Client: Map Processes and Workflows Together to REALLY Hear the Voice of the Client

Catherine Alman MacDonagh

Clients want better answers than "we are a fabulous, client centered team." They want to know what you are doing for real and how working with you will actually help them. Process improvement and project management are incredibly effective for this purpose.

Features

Northern District of California Holds Vanity License Plates Are Not Government Speech Image

Northern District of California Holds Vanity License Plates Are Not Government Speech

Grace Tuyiringire

California DMV regulations excluding plaintiffs' personalized plates were like the PTO trademark registration restrictions of SLANTS and FUCT — restrictions struck down by the U.S. Supreme Court for violating the First Amendment.

Features

The Dark Side of Licensing: How to Prepare for the Audit Image

The Dark Side of Licensing: How to Prepare for the Audit

David Schnider

The audit clause itself is not something to be feared. It is a necessary means for the licensor to protect its interests and to guard against unscrupulous licensees. But it is a mistake to think that the clause is there solely to prevent malfeasance.

Features

From the PTO to the FDA: What to Consider When Branding Clinical Trials Image

From the PTO to the FDA: What to Consider When Branding Clinical Trials

Brandon Leahy Susanna Lichter & Eva Yin

The legal implications of branding generally arise initially for companies during the process of selecting a company name and any initial product or service names. For drug development companies, however, careful consideration should also be paid to the implications of branding a clinical trial.

Columns & Departments

IP News Image

IP News

Howard Shire & Shaleen J. Patel

PTAB to Follow Nautilus Standard of Definiteness

Features

Legal Issues and Monetization Strategies In a Quarantine-Streaming Music World, Part 2 Image

Legal Issues and Monetization Strategies In a Quarantine-Streaming Music World, Part 2

Gwendolyn Seale

Part Two of a two-part article While the livestreaming of music performances is not an entirely new phenomenon, the COVID crisis has transformed the live performance landscape, compelling artists from around the world to reach their fanbase by producing "quarantine streams," in which they livestream their sets on social media platforms. Unsurprisingly many questions have arisen.

Features

9th Cir. Finds No Fair Use In Dr. Seuss/Star Trek "Mashup" Image

9th Cir. Finds No Fair Use In Dr. Seuss/Star Trek "Mashup"

Robert J. Bernstein & Robert W. Clarida

In Dr. Seuss Enterprises L.P. v. ComicMix LLC, a unanimous three-judge panel of the Ninth Circuit held in December that ComicMix's illustrated book combining elements of several Dr. Seuss children's books with characters, themes and other features of the popular sci-fi series Star Trek was not a fair use of the Seuss material from which it had admittedly been "slavishly" copied.

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Additional Perspective on Dr. Seuss/Star Trek Ruling Image

Additional Perspective on Dr. Seuss/Star Trek Ruling

Scott Graham

The court's decision means that in the Ninth Circuit commercial mash-ups will have to do more than place new characters in old settings to qualify for fair use.

Features

Lawyer Disbarred Over Mishandling of Investors' Funds for Film Project Image

Lawyer Disbarred Over Mishandling of Investors' Funds for Film Project

Charles Toutant

The New Jersey Supreme Court disbarred lawyer Gary Mason after finding he knowingly misappropriated $690,000 that investors paid to support the work of a fledgling filmmaker.

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