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The 5-Step Path to Meeting Your Firm's Marketing Goals Image

The 5-Step Path to Meeting Your Firm's Marketing Goals

Jennifer S. Bankston

Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm's strategy.

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Maximize the Impact of Firm Sponsorships with Social Media Image

Maximize the Impact of Firm Sponsorships with Social Media

Spencer X Smith

Pro bono work on an individual level is often not publicized, but the work you do in the community as a firm should be. Here's how to ensure both you and the charities, nonprofits, etc. you're supporting gain the maximum amount of exposure and awareness for their causes.

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15 Free Things to Do for Clients That Will Make Them Love You More Image

15 Free Things to Do for Clients That Will Make Them Love You More

Stacy West Clark

There is a huge bonus to doing free things for clients at their place of business: You can bring as many lawyers from your firm with you as you like.

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Seeing Green: Protecting Brands In the Cannabis Industry Image

Seeing Green: Protecting Brands In the Cannabis Industry

David S. Gold

Branding is not a new concept, nor are the various intellectual property laws that protect brands. What is new to most is how this burgeoning industry can take advantage of those laws within the context of state and federal restrictions.

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Rights and Obligations In Patent Licenses Image

Rights and Obligations In Patent Licenses

Tom Gushue

The owner of a commercially successful patent may have competing desires. On one hand, the patent owner wants to protect the patent and secure its maximum benefit; on the other hand, the patent owner wants to avoid enforcement litigation with competitors because it is expensive and puts the patent at risk.

Features

Did Congress Create Unintended Risks to Innovators In the AIA?  Image

Did Congress Create Unintended Risks to Innovators In the AIA? 

Glenn E.J. Murphy

Many observers greeted the passage of the AIA into law as a long-overdue overhaul of U.S. patent law that aligned it with patent systems prevailing in the rest of the world. Who knew what mischief just seven of the AIA's more than 25,000 words contained? The U.S. Supreme Court answered earlier this year.

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SCOTUS to Address Whether Lanham Act Requires Willful Infringement for Profit Disgorgement Image

SCOTUS to Address Whether Lanham Act Requires Willful Infringement for Profit Disgorgement

Norman C. Simon & Patrick J. Campbell

The decision in Romag Fasteners v. Fossil will bring welcome uniformity, ending the status quo where eligibility to recover profits under the Lanham Act depends on which court is deciding the dispute

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The Interaction of International Law and U.S. Copyright–Assignment Terminations Image

The Interaction of International Law and U.S. Copyright–Assignment Terminations

Stan Soocher

That U.S. copyright-assignment termination issues are among the most complex in the copyright field becomes even more apparent when attempts to reclaim copyrights involve aspects of international law. Few courts have ruled, however, on the impact of international law on U.S. copyright-assignment terminations. The most recent to do so is the U.S. Court of Appeals for the Second Circuit in Ennio Morricone Music Inc. v. Bixio Music Group Ltd.

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When Boilerplate, Customized Clauses Collide in Media Merger Deals Image

When Boilerplate, Customized Clauses Collide in Media Merger Deals

James H.S. Levine & Douglas D. Herrmann

Some contract provisions will necessarily be customized for use in the particular agreement, while others will be boilerplate. But the intersection of those provisions in a merger agreement involving the acquisition of Cablevision Systems Corp led to a serious dispute— and cautionary tale for the merger-laden entertainment and media industries — about interpretation of the agreement, requiring a Delaware court to determine the impact of potentially conflicting language.

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Limit in Supreme Court Striking Down Ban On 'Scandalous' Trademarks Image

Limit in Supreme Court Striking Down Ban On 'Scandalous' Trademarks

Brian R. Michalek

In the U.S. Supreme Court's ruling in Iancu v. Brunetti, Justice Sonia Sotomayor's dissent cautioned that the decision is likely to pave a path to a "coming rush to register [vulgar, profane, or obscene] trademarks." The reasoning stems from the court's majority finding that a portion of 15 U.S.C. §1052 — which had previously prohibited the registering of "immoral" or "scandalous" trademarks — is unconstitutional. Practically speaking, however, this "coming rush" will likely not be the case, even via the entertainment industry.

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