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Features
How to Motivate Attorneys for Rainmaking Success
Jaimie B. Field
How to motivate attorneys to do rainmaking activities they need to do has become a critical question during the pandemic because the usual avenue that the predominance of attorneys used to build books of business of in-person networking had been eliminated for almost 15 months.
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Features
Everything You Need to Know About Law Firm Content Marketing
Melanie Trudeau
There are six steps to developing a content marketing program. These steps should give you the framework you need to execute an ongoing — and effective — content marketing model.
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Features
Business Development: How Impactful D&I Programs Can Drive Business Development and Profits
Sheila Murphy
Impactful Diversity & Inclusion (D&I) programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.
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Features
Ramped Up Internal Technology Is a Win-Win for Law Firms and Their Clients
Brandie Knox
This article identifies why investing in digital tools and applications is more important today than ever and provides examples and potential questions law firms should contemplate.
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Features
Spring Forward: Three Insights from Women Who Win in Business Development
Holly Barocio
While the mastery of business development fundamentals applies to all lawyers, women business developers possess unique characteristics and face unique challenges in comparison to their male counterparts.
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