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Features
How Law Firms Can Win the Talent War with Public Relations
Michelle Calcote King
While money is an important way to lure in associates and even lateral partners, firms that focus solely on this one thing might be ignoring a powerful secret recruiting weapon: public relations.
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Features
How Gamification Leads to Meaningful Workplace DEI Changes
Heidi Turner
Because gamification is frequently misunderstood, people often diminish it in conversations about diversity, equity and inclusion. An examination of gamification as a whole, however, shows how it lends itself to addressing serious issues.
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Features
Professional Development: Training the New Crop of Incoming Associates
Sharon Meit Abrahams
Young lawyers do not learn to practice law in school. They are missing practical application of the law. This must be taught by senior lawyers. The following is a step-by-step guide for attorneys who finds themselves responsible for training new lawyers.
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Features
Catherine Alman MacDonagh
Without the Voice of the Customer (or Client), we risk missing the mark in our strategy, messaging, and positioning, as well as delivery of work, product and service, operations, technology, staffing, and so forth — in short, we potentially miss on everything.
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Features
The Not-Doing List: Focusing Your Strategic Marketing Plan
Spencer X. Smith
Effective marketing and business development is all about getting your at-bats. A desire for a perfect solution oftentimes impedes our ability to participate in efforts that are good enough.
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