• Features

    6 Steps to a Successful Business Development Plan

    Melissa “Rogo” Rogozinski

    Driving Growth Through Client Success and Thought Leadership

    Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.

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  • Features

    Five Essential Steps for Lawyers to Effective Legal Marketing

    Olivia Vizachero

    Learning how to market yourself does not have to be difficult. Here are five simple steps you need to follow.

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  • Features

    Online Accessibility, SEO and Digital Marketing Strategy

    Sarah Brodsky

    How can you make your user experience the best it can be for all potential clients, and lead with empathy and equity as you demonstrate your knowledge? That’s where your law firm’s SEO strategy comes into play.

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  • Features

    6 Risks Affecting Cybersecurity for Law Firms

    Chris Mangano and Edward Keck, Jr.

    We are all “custodians of data.” Law firms specifically are stewards of some of the most sensitive information stored and shared; a fact that doesn’t elude nefarious cybercriminal syndicates. Below are some of the top cybersecurity risks affecting law firms.

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  • Features

    Avoid These Law Firm Marketing Mistakes to Maximize Your Time, Money and Effort

    Lorrie Thomas Ross

    While all firms have marketing initiatives in place, that does not necessarily mean you’re doing all you can to optimize your marketing efforts. If you’d like to get more out of the time, money and effort you spend on marketing, read on to make sure you aren’t making one of these common marketing mistakes.

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