Features

Crafting Stories That Win Clients and Trust for Law Firms
Stories have always been at the heart of how humans connect, influence decisions, and foster change. For law firms, where reputation, trust and authority are paramount, storytelling is not just a marketing buzzword and it’s a proven tactic to differentiate your brand, win new clients, and nurture long-term relationships in an increasingly competitive marketplace.
Features

Proposal Generation Is Failing Law Firms — and It’s Costing Them Work
Firms that continue to treat proposal generation as a formatting exercise will find themselves outpaced by competitors who understand its role in business development. The shift isn’t just technical — it’s cultural. It requires firms to prioritize enablement over improvisation, strategy over scrambling.
Features

The Rise of the In-Office Event: A Powerful Tool for Culture-Building, Retention and Engagement
The off-site is out and the on-site is in. As workplaces continue to push engagement through employee engagement events companies are turning inward — quite literally — hosting more events in the workplace than ever. The workplace has become the new off-sites, offering curated, purposeful moments of connection within a company’s own four walls.
Features

Is Your Law Firm’s Data Clean and Trusted Enough for AI?
As AI continues its rapid march through the legal industry, law firms are facing a new kind of strategic imperative. No longer is the question whether to use AI — but rather how to do so responsibly, effectively and competitively.
Features

Marketing-Led Training: A Core Business Investment
By partnering with the firm’s professional development or talent team, marketing and communications professionals can provide cost-effective in-house training on nonlegal skills that are critical to a lawyer’s success in today’s client-driven market.
Features

From Shrinking Newsrooms to “Newsfluencers”: The Media Landscape Is Evolving, and Law Firm Marketing Has to Adapt
Over the past six to 12 months, the way people consume, interact with and trust media has undergone a dramatic transformation. From shrinking newsrooms and skyrocketing social media use to the rise of “newsfluencers,” the world of media relations is no longer what it was even a year ago. For law firms, this changing environment presents a critical choice to either adapt or get left behind.
Need Help?
- Prefer an IP authenticated environment? Request a transition or call 800-756-8993.
- Need other assistance? email Customer Service or call 1-877-256-2472.
MOST POPULAR STORIES
- A Lawyer's System for Active ReadingActive reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.Read More ›
- The Brave New World of Cybersecurity Due Diligence in Mergers and Acquisitions: Pitfalls and OpportunitiesLike poorly-behaved school children, new technologies and intellectual property (IP) are increasingly disrupting the M&A establishment. Cybersecurity has become the latest disruptive newcomer to the M&A party.Read More ›
- The 'Sophisticated Insured' DefenseA majority of courts consider the <i>contra proferentem</i> doctrine to be a pillar of insurance law. The doctrine requires ambiguous terms in an insurance policy to be construed against the insurer and in favor of coverage for the insured. A prominent rationale behind the doctrine is that insurance policies are usually standard-form contracts drafted entirely by insurers.Read More ›
- Removing Restrictive Covenants In New YorkIn Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?Read More ›
- The New York Uniform Commercial Code Comes of AgeParties in large non-consumer transactions with no connection whatsoever to New York often choose its law to govern their transactions, and New York statutes permit them to do so. What most people do not know is that the New York Uniform Commercial Code is outdated.Read More ›