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Features
Stories have always been at the heart of how humans connect, influence decisions, and foster change. For law firms, where reputation, trust and authority are paramount, storytelling is not just a marketing buzzword and it’s a proven tactic to differentiate your brand, win new clients, and nurture long-term relationships in an increasingly competitive marketplace.
Features
Firms that continue to treat proposal generation as a formatting exercise will find themselves outpaced by competitors who understand its role in business development. The shift isn’t just technical — it’s cultural. It requires firms to prioritize enablement over improvisation, strategy over scrambling.
Features
The off-site is out and the on-site is in. As workplaces continue to push engagement through employee engagement events companies are turning inward — quite literally — hosting more events in the workplace than ever. The workplace has become the new off-sites, offering curated, purposeful moments of connection within a company’s own four walls.
Features
As AI continues its rapid march through the legal industry, law firms are facing a new kind of strategic imperative. No longer is the question whether to use AI — but rather how to do so responsibly, effectively and competitively.
Features
By partnering with the firm’s professional development or talent team, marketing and communications professionals can provide cost-effective in-house training on nonlegal skills that are critical to a lawyer’s success in today’s client-driven market.
Features
Over the past six to 12 months, the way people consume, interact with and trust media has undergone a dramatic transformation. From shrinking newsrooms and skyrocketing social media use to the rise of “newsfluencers,” the world of media relations is no longer what it was even a year ago. For law firms, this changing environment presents a critical choice to either adapt or get left behind.