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Features
For legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central.
Features
The legal profession doesn’t just demand excellence; it devours those who cannot sustain it. Law firms scramble to address time management and mental health, yet one daily ritual remains overlooked: how lawyers eat.
Features
As law firms race to modernize, the differentiator won't be access to AI, but how leadership guides its adoption. A new era demands a human-driven approach: one that can articulate vision, lead through change, reshape culture and reengage people.
Features
A crisis can greatly threaten an organization's reputation and operational stability. Whether a major product failure, cyberattack, or public health scandal, how a company reacts can define its future. Recent crises involving industry giants underscore the need for a coordinated response that integrates both legal and public relations expertise.
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The more we become commodities — and most legal marketers are happy to assist in this process — then the less we can charge our clients, the less we can match up with the right clients, and the easier we are to be replaced by AI. The old tricks that fooled Google will soon stop working.