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Beyond Press Releases: Why Legal PR Must Evolve In the Age of AI
Aubrey Barrett
&
Brenda McGann
In today’s legal marketplace, AI-powered algorithms have become the new gatekeepers of visibility and credibility. As these algorithms scan, validate and surface expertise, the traditional legal PR playbook, centered on press releases announcing lateral hires, client wins or firm milestones, is losing impact. Success now depends on understanding how AI evaluates expertise through third-party endorsement and on adapting PR strategies accordingly.
Features
Stop Piloting: Smarter Paths to Generative AI in Law Firms
Don Jaycox
&
Dan Safran
Generative AI is here to stay. The firms that succeed will not be those running the most pilots, but those that build deliberate strategies, align leadership, and embed AI into the way work gets done.
Features
From Relationships to Revenue: What Law Firms Can Learn from Saul Ewing’s Business Development Leaders
Yuliya LaRoe
The firms that succeed in business development don’t just rely on a handful of rainmakers. Instead, they build systems, mindsets, and cultures that support relationship-driven growth at scale. To illustrate what this looks like in action, I sat down with three professionals who live and breathe it every day.
Features
The End of Google: How AI Is Transforming the Buyer Journey
Patricia Nagy
The firms and vendors who adapt will stop chasing page-one rankings and start competing for something more powerful: inclusion in the generative responses that shape buyer perceptions and decisions. That is the new measure of influence in a self-service world.
Features
The Art of Writing Thank You Notes In the Legal Profession
Sharon Meit Abrahams
In an era dominated by digital communication, the simple thank you note often feels like a relic from the past. Yet, in the legal profession — a field built on relationships, trust, and reputation — the handwritten or carefully crafted thank you remains one of the most powerful gestures of professionalism. Whether addressed to a client, a mentor, a colleague, or even opposing counsel, the art of writing a thoughtful thank you note can strengthen connections and elevate your professional presence.
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