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Today, and we are witnessing the continued evolution of this trend, as firms embrace a more holistic approach to employee experience, client relations, and workplace design. In this follow-up to a previous article, we’ll look at how hospitality-focused services have further developed in law firms, the importance of this shift, and where the industry is heading in the near future.
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Part Two of this two-part article examines practical steps marketers must take to succeed in this changing landscape by embracing a multichannel, AI-driven approach to their marketing and PR efforts. This means rethinking your strategy to build direct connections with your audience, using platforms that elevate your visibility and focusing on storytelling that resonates.
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To remain competitive, law firms must rethink traditional business models and optimize operations at every level. This means tackling inefficiencies in financial management, staffing, and technology to create a more streamlined, resilient firm. Three critical areas demand immediate attention: breaking the cycle of inefficiency, reimagining the workforce, and leveraging technology for growth.
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To ensure the greatest exposure and impact beyond the news of an arrival — and with an eye on long-term client analysis, cross-selling, firm revenue growth and additional tactics — a checklist or strategic plan to maximize the announcement can help achieve desired coverage.
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With your marketing and business development efforts, if your audience doesn’t care about what you’re saying when you publish articles, social media posts, videos, and other forms of thought leadership, you’ve wasted precious time (and likely money) producing content that falls on deaf ears. To avoid such an unpleasant outcome, consider doing the one thing that can prevent your audience from tuning you out by elevating the quality of your thought leadership: Become a social media lurker.
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Digital content isn’t having a moment. It’s evolving into what it was always meant to be. To understand why, let’s look at the NFL.