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Proactive Brand Defense: Why Warren Buffett's Advice Matters More Than Ever Image

Proactive Brand Defense: Why Warren Buffett's Advice Matters More Than Ever

Allen Adamson

Warren Buffett's wisdom rings true: "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." In our current landscape of social media and viral content, a brand's reputation — its most valuable asset — can be severely damaged in mere seconds.

Features

Supreme Court Upholds Names Clause in Trademark Law, Emphasizing Historical and Traditional Foundations Image

Supreme Court Upholds Names Clause in Trademark Law, Emphasizing Historical and Traditional Foundations

Howard J. Shire & Justin Tilghman

In a landmark decision, the U.S. Supreme Court has unanimously upheld the constitutionality of the Lanham Act's provision that prohibits the registration of trademarks consisting of or comprising the name of a particular living individual without the individual's written consent.

Features

Protecting Trademarks and Brands Against Sophisticated AI-Driven Scams and Schemes Image

Protecting Trademarks and Brands Against Sophisticated AI-Driven Scams and Schemes

Damon Whitaker, Jill Chalmers, Matt Minder & Steve Trubac

Attorneys and companies alike are witnessing a paradigm shift occurring during the protection of intellectual property assets, encountering more sophisticated solicitations designed to appear as official correspondence from the USPTO, and outright scams utilizing information publicly available through the USPTO for pending trademark applications and existing registrations.

Features

IOC and Paris Attorneys Combatting Trademark Abuse at the Olympics Image

IOC and Paris Attorneys Combatting Trademark Abuse at the Olympics

Rick Mitchell

As the Paris Olympic Games get underway, trademark attorneys for the International Olympic Committee and Paris organizing committee will be working to protect the Olympic brand.

Columns & Departments

IP News Image

IP News

Howard Shire & Justin Tilghman

Are Affiliates Liable for Monetary Relief When They Are Not Named Parties to a Case?

Features

LJN Quarterly Update: 2024 Q2 Image

LJN Quarterly Update: 2024 Q2

Steve Salkin

The LJN Quarterly Update highlights some of the articles from the nine LJN Newsletters titles over the quarter. Articles include in-depth analysis and insights from lawyers and other practice area experts.

Features

Blockchain Domains: New Developments for Brand Owners Image

Blockchain Domains: New Developments for Brand Owners

John McElwaine

Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.

Features

Key Takeaways from the Latest USPTO Guidance on AI Image

Key Takeaways from the Latest USPTO Guidance on AI

James DeCarlo

The April Guidance, which supplements prior guidance issued in February, seeks to remind practitioners of existing rules and to educate them on potential risks associated with artificial intelligence tool use, allowing practitioners to mitigate these risks.

Features

Adidas Stripe Design Battle Reveals Intricacies of Trademarks In the Fashion World Image

Adidas Stripe Design Battle Reveals Intricacies of Trademarks In the Fashion World

Nicole D. Galli, Laura Talley Geyer & Alexa Elder

Although the bitter legal battle between Adidas and Thom Browne is far from over on either side of the pond, the case illustrates the challenges of ensuring trademark protection for simple and widely employed design elements.

Features

Trademark Trial and Appeal Board's View of Parodies Image

Trademark Trial and Appeal Board's View of Parodies

Susan A. Smith & Doyle S. Tuvesson

While most trademark-related lawyers are familiar with the "Bad Spaniels" and "Chewy Vuitton" federal court decisions on trademark parody, decisions by the USPTO Trademark Trial and Appeal Board on trademark parody marks are rarely examined.

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