Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.
Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. “If my firm were ranked first on Google searches, then we’d really start doing well,” is not an uncommon statement I hear from attorneys. You may have received cold calls from companies guaranteeing the top spot — or at least a place on the first page — of Google search results. What if that company could do what is promised? They usually can’t, of course, but it’s an interesting proposition. This article helps clarify what SEO really is, and if it will help with your business development activities.
By John J. Buchanan
While it’s great to create a ton of content, without any kind of plan or guide, your content (and messaging) is all over the map. In order for your content to have real impact and to effectively support your firm’s business development goals and objectives, you need to have a “content strategy.”
By Mike Mellor
Nine ways you may be hindering your efforts to win new legal business, and a few ideas on how subtle improvements can maximize both success and overall win rates for firms and attorneys.
By Jennifer Bettencourt
Building rapport with prospective or existing clients and referral sources requires intentional ongoing communication and patience. When relationships fail to progress, it is most often due to a lack of follow-up.
By Michelle Calcote King
Instead of the “Did X for X” format, law firms must embrace a more strategic — and effective — approach by writing case studies in a “mini story” format that focuses on typical client pain points and illustrates the firm’s unique value propositions.