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'Media & Communication:' We Wrote This Article to Share with You
We've all been there. We've all witnessed our lawyers waste valuable time and resources nuancing an article, a blog, a newsletter or a presentation only to have it distributed on a wing and a prayer, hoping people will see it … will intrinsically know the effort that went into it … will be instantly inspired to take action through the thought leadership contained within.
That euphoria of releasing the finished product is quickly tampered by a shockingly familiar bout of sadness when posts don't get a lot of likes, snaps don't get a lot of love, tweets don't get a lot of retweets, the phone doesn't ring off the hook, and inboxes stay disappointingly manageable.
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