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  ‘Cause We Are Living in a Digital World …

  By David McCann

  As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding is a brand management technique that uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, including Internet-based relationships, device-based applications and media. The objective is to establish and build trust with potential clients, especially while they are in the decision phase of the selection process.

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  Sales Speak: Grow Your Clients: MLF’s Challenge

  By Beth Cuzzone

  As you approach your clients during the upcoming holidays and new year, think creatively. This Q&A with Aon COO Audrey Rubin provides more than a dozen examples of ways to add value and build stronger relationships with our clients. The MLF team challenges you to undertake one or two of these in your next go-to-market strategies.

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  Voice of the Client: Chief Client Service, Experience and Value Officers in Law Firms

  By Julie Savarino

  Roles, Results & Roadblocks

  An increasing number of the world’s largest law firms are conducting business at such a scale that having a dedicated, full-time client service or experience officer adds significant value to the firms and their clients.

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  Marketing Tech: How CMOs Can Use Retargeting to Attract New Business

  By Larry Bodine

  Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.

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