Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.
As a publicist, I often speak with law firms who are interested in implementing a public relations program. Often times, the firm has never engaged in public relations and is not familiar with what such a program entails. They do recognize that public relations has value but are not certain of its role as part of a business development and marketing program.
By Brenda L. Thompson
Dealing With a Job Loss
The chances are that many of us will either be terminated or laid off from at some point in our careers. It happens. How you deal with the loss of a job and get back on your feet as quickly as possible is what’s important.
By Silvia Coulter
Collaborative cultures soar in profitability, talent acquisition and retention, client retention and client service.
By Jim Jarrell
Sometimes You Don’t Know What You Don’t Know
Over the last decade, the definition of competitive intelligence has evolved to be about all of the data and information I have access to that helps to isolate and leverage my firm’s competitive advantage and close the deal on business development opportunities. The more data available to analyze, the better informed your decisions and strategies will be going forward.
By David McCann
There were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.