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Law Firm Management Law Firm Marketing and Business Development

'Media & Communication:' Is Your Firm Ready for PR?

A good PR strategy might involve working on content creation, managing social media accounts, interacting with customers online and offline, and talking to the press.

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As a publicist, I often speak with law firms who are interested in implementing a public relations program. Often times, the firm has never engaged in public relations and is not familiar with what such a program entails. They do recognize that public relations has value but are not certain of its role as part of a business development and marketing program.

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