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Stories of cyber hackers penetrating credit bureaus, government resources, corporations, social media sites and even law firms continue to highlight the ever-growing threat to organizations that operate in a digital environment. For years, law firm technology has lagged behind the majority of corporate America. Some firms have been slow to secure their IT environments, leading to data breaches that wreak havoc on a firm’s public reputation, increase liability and expose the firm to potential data privacy lawsuits from clients whose information was not protected properly.
By Brenda L. Thompson
Dealing With a Job Loss
The chances are that many of us will either be terminated or laid off from at some point in our careers. It happens. How you deal with the loss of a job and get back on your feet as quickly as possible is what’s important.
Law Firm Leadership: Creating a Collaborative Work Environment
By Silvia Coulter
Collaborative cultures soar in profitability, talent acquisition and retention, client retention and client service.
Competitive Intelligence: Leveraging CI for Successful Business Development
By Jim Jarrell
Sometimes You Don’t Know What You Don’t Know
Over the last decade, the definition of competitive intelligence has evolved to be about all of the data and information I have access to that helps to isolate and leverage my firm’s competitive advantage and close the deal on business development opportunities. The more data available to analyze, the better informed your decisions and strategies will be going forward.
Professional Development: Those Were the Days: Lessons from Silicon Valley’s Marketing Culture
By David McCann
There were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.
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