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Stories of cyber hackers penetrating credit bureaus, government resources, corporations, social media sites and even law firms continue to highlight the ever-growing threat to organizations that operate in a digital environment. For years, law firm technology has lagged behind the majority of corporate America. Some firms have been slow to secure their IT environments, leading to data breaches that wreak havoc on a firm’s public reputation, increase liability and expose the firm to potential data privacy lawsuits from clients whose information was not protected properly.
‘Cause We Are Living in a Digital World …
By David McCann
As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding is a brand management technique that uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, including Internet-based relationships, device-based applications and media. The objective is to establish and build trust with potential clients, especially while they are in the decision phase of the selection process.
Sales Speak: Grow Your Clients: MLF’s Challenge
By Beth Cuzzone
As you approach your clients during the upcoming holidays and new year, think creatively. This Q&A with Aon COO Audrey Rubin provides more than a dozen examples of ways to add value and build stronger relationships with our clients. The MLF team challenges you to undertake one or two of these in your next go-to-market strategies.
Voice of the Client: Chief Client Service, Experience and Value Officers in Law Firms
By Julie Savarino
Roles, Results & Roadblocks
An increasing number of the world’s largest law firms are conducting business at such a scale that having a dedicated, full-time client service or experience officer adds significant value to the firms and their clients.
Marketing Tech: How CMOs Can Use Retargeting to Attract New Business
By Larry Bodine
Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.
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