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Trademark ‘Theft’ With AdWords Keyword Bidding

Many Courts Have Determined that AdWords Bidding Alone Does Not Create Sufficient Consumer Confusion to Support Trademark Infringement Claims

As Internet searching continues its rapid migration to mobile and inadvertent infringement becomes inevitable, the courts are likely to see an increase of litigation in this area.

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Companies routinely use their competitors’ trademarks as keywords to generate customer leads for their services on Google AdWords and other online advertising platforms. But as Internet searching continues its rapid migration to mobile and inadvertent infringement becomes inevitable, the courts are likely to see an increase of litigation in this area.

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