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Over the last decade, the definition of competitive intelligence has evolved to be about all of the data and information I have access to that helps to isolate and leverage my firm’s competitive advantage and close the deal on business development opportunities. The more data available to analyze, the better informed your decisions and strategies will be going forward.
Over the last decade, competitive intelligence has evolved from simply being the data we collect and analyze about our competitors. Today, considering competitive intelligence, I think more broadly about all of the data and information I have access to that helps to isolate and leverage my firm’s competitive advantage and close the deal on business development opportunities.
By John J. Buchanan
In law firms today, content is not only king — it seems to be everything! With so much content flowing out of firms, how do you make your content — or for that matter, all of your marketing materials — stand out from the crowd? The answer’s not simple — but it’s clear: storytelling.
By Kimberly Rice
There are two types of lawyers — those who have their own business and those who work for those who do. How do your lawyers size up?
By Spencer X. Smith
Consider advocating for your employees first before you ask them to advocate for you. Give your employees a reason to care.
By Sharon Meit Abrahams
Future attorneys are seeking the right place to launch their careers; therefore, by promoting your firm’s unique culture, you can more effectively attract and retain the best talent for your firm.