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Competitive Intelligence: Leveraging CI for Successful Business Development

Sometimes You Don’t Know What You Don’t Know

Over the last decade, the definition of competitive intelligence has evolved to be about all of the data and information I have access to that helps to isolate and leverage my firm’s competitive advantage and close the deal on business development opportunities. The more data available to analyze, the better informed your decisions and strategies will be going forward.

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Over the last decade, competitive intelligence has evolved from simply being the data we collect and analyze about our competitors. Today, considering competitive intelligence, I think more broadly about all of the data and information I have access to that helps to isolate and leverage my firm’s competitive advantage and close the deal on business development opportunities.

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