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'Professional Development:' Those Were the Days: Lessons from Silicon Valley's Marketing Culture
After graduating from law school, I was fortunate to spend the early part of my marketing career in Silicon Valley working for technology companies that ranged in size from 30,000 employees to those with just a couple dozen brave souls. That was during a time when people thought a new kid on the block named Google was crazy to compete with Yahoo!, Apple looked like it was on its last leg and we had to type “http://” whenever we ventured out into the mysterious World Wide Web.
And, while being in the heart of the technology sector during that exciting time certainly had its share of challenges and frustrations, there were elements of the corporate culture and characteristics of the passionate employees that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Further, I am confident that those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.
Results. Results. Results.
Hall of Fame basketball player and coach John Wooden said: “Don't mistake activity for achievement.” His words highlight the difference between work and honest to goodness getting stuff done. Phrased differently, just because you are busy does not mean you are accomplishing anything.
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