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'Professional Development:' Those Were the Days: Lessons from Silicon Valley's Marketing Culture

There were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.

8 minute read July 01, 2018 at 12:05 AM
By
David McCann
'Professional Development:' Those Were the Days: Lessons from Silicon Valley's Marketing Culture

After graduating from law school, I was fortunate to spend the early part of my marketing career in Silicon Valley working for technology companies that ranged in size from 30,000 employees to those with just a couple dozen brave souls.

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