Follow Us Subscribers SAVE 30%

Call 855-808-4530 or email to receive your discount on a new subscription.

Career Development Law Firm Client Relationships Law Firm Management Law Firm Marketing and Business Development Technology Media and Telecom

'Professional Development:' Those Were the Days: Lessons from Silicon Valley’s Marketing Culture

There were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.


Thank you for sharing!

Your article was successfully shared with the contacts you provided.

After graduating from law school, I was fortunate to spend the early part of my marketing career in Silicon Valley working for technology companies that ranged in size from 30,000 employees to those with just a couple dozen brave souls. That was during a time when people thought a new kid on the block named Google was crazy to compete with Yahoo!, Apple looked like it was on its last leg and we had to type “http://” whenever we ventured out into the mysterious World Wide Web.

To continue reading,
become a free ALM digital reader

Benefits include:

*May exclude premium content

Read These Next