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Annually, for the past 20 years, I visit a variety of law schools to speak to students about interviewing skills for on campus recruiting and how to make a great first impression during a summer program. It is an honor to help these budding attorneys prepare for the beginning of their careers. Notably, I appreciate the conversations when I have the opportunity to discuss the importance of selecting not only a great firm, but a firm that is the right choice for them as individuals.
Marketing Innovative Law Firms
By Vivian Hood
Law firms today are increasingly looking at innovation to help distinguish their practice offerings, strategy, and leadership, and need inspiring marketing to develop meaningful campaigns that resonate with their audiences.
By John J. Buchanan
So, you’ve been in your role in the marketing department at your firm for a few years. Things are going well — but you want to expand your skill set, try something new, or take on a fresh challenge. The lawyers you work with routinely attend CLE classes so why shouldn’t you focus on your own professional development?
Digital Dive: 9 Best Practices for Blogging that Gets You New Business
By Larry Bodine
Becoming a renowned expert in your field will bring you the best files from the most profitable clients — and the shortest path to becoming a thought leader is to write a blog.
10 Common Misconceptions Lawyers Have About Media Relations
By Randy Labuzinski
Traditional media continue to evolve and constrict in a marketplace consumed by non-traditional influencers, including bloggers, social media stars, bots. Accordingly, the art of media relations is more important than ever to make sure PR professionals are doing all we can to influence the dwindling number of legitimate journalists while managing and enhancing the public reputations of our law firm clients.
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