Follow Us
Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.
Growing up, my dad used to make me hold the flashlight whenever he had to fix something. If it wasn’t dark, I held the screwdriver or the nails or the caulking gun. Through those experiences, I learned less about how to actually fix things and more about the promise associated with trying.
‘Cause We Are Living in a Digital World …
By David McCann
As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding is a brand management technique that uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, including Internet-based relationships, device-based applications and media. The objective is to establish and build trust with potential clients, especially while they are in the decision phase of the selection process.
Sales Speak: Grow Your Clients: MLF’s Challenge
By Beth Cuzzone
As you approach your clients during the upcoming holidays and new year, think creatively. This Q&A with Aon COO Audrey Rubin provides more than a dozen examples of ways to add value and build stronger relationships with our clients. The MLF team challenges you to undertake one or two of these in your next go-to-market strategies.
Voice of the Client: Chief Client Service, Experience and Value Officers in Law Firms
By Julie Savarino
Roles, Results & Roadblocks
An increasing number of the world’s largest law firms are conducting business at such a scale that having a dedicated, full-time client service or experience officer adds significant value to the firms and their clients.
Marketing Tech: How CMOs Can Use Retargeting to Attract New Business
By Larry Bodine
Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.
Copyright © ALM Media Properties, LLC. All Rights Reserved.
