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Growing up, my dad used to make me hold the flashlight whenever he had to fix something. If it wasn’t dark, I held the screwdriver or the nails or the caulking gun. Through those experiences, I learned less about how to actually fix things and more about the promise associated with trying.
Five Ways to Maximize Marketing Efforts
By Richard Bracken
With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.
Marketing Tech: Why Should Marketers Care About the Blockchain?
By Deborah Dobson
Technology is playing an ever-increasing role in our lives, personally and professionally. One of the emerging technologies that has caught my eye is blockchain.
Competitive Intelligence: Creating a Culture of Intelligence
By Patricia Ellard
We hear that clients hate to be cross-sold. However, this does not mean that clients are not interested to be introduced to new colleagues who can provide insight. Rather, cross selling must be thoughtful and tailored to clients’ needs
Sales Speak: Maximize Your Chambers (and other) Rankings
By Linda A. Hazelton
While ranking directories are rarely the only tools used to find a firm or lawyer, in-house counsel and CEOs often turn to them as informative research sources. For these reasons alone, preparing materials and references for submission, even though time-consuming, may make sense under the right circumstances.
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