Follow Us

Law.com Subscribers SAVE 30%

Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.

Law Firm Client Relationships Law Firm Management Law Firm Marketing and Business Development Technology Media and Telecom

Marketing Tech: How CMOs Can Use Retargeting to Attract New Business

Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.

X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Have you noticed after you visit a retailer’s website, you often see banner ads for the company on other websites that you visit, including Facebook? This is a widely employed online technique called retargeting, to remind you to return to the earlier site that you visited.

Read These Next