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How Entertainment and Media Brand Owners Can Prepare for Brexit Scenarios

Following the “Brexit” vote by the United Kingdom signaling its intent to leave the European Union, there was a rush of speculation and guesswork about how EU trademark and design rights would be treated. What progress has been made and what obstacles remain to a smooth transition?

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Following the “Brexit” vote by the United Kingdom signaling its intent to leave the European Union (EU), there was a rush of speculation and guesswork about how EU trademark and design rights would be treated with respect to the UK after the 2019 Brexit. Brand owners, such as those in the entertainment and media industries, faced uncertainty about whether they needed to make parallel trademark filings in the UK, and what they needed to do protect their rights and their businesses. Most practitioners assumed that some provision would be made to ensure continuity during the transition, but it was largely guesswork at that time.

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