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I recently listened to a thought-provoking presentation called “My Non Lifesee, – The Story of My CI Success” by Zena Applebaum, based on a blog post she wrote. Zena spoke about the unique position that she is a non-lawyer working in a legal environment. She discussed how she is not defined as a lawyer, marketer, librarian, etc. and the different perspective this brings to her work as a competitive intelligence professional. Check it out if you haven’t watched or read it.
By Cynthia Sharp
Many talented lawyers shortchange themselves and their law firms by failing to implement a strategic business development plan. Some claim that they don’t have time to market while others lament that marketing doesn’t work — for them. While these and a variety of other excuses are common, it may be productive to dig a little deeper to determine whether other factors are at play.
By Nicholas Gaffney
In an age where law firms can quickly disseminate news to target audiences via multiple social media platforms as well as their own websites, is it finally time to put the press release out to pasture? The press release is a valuable PR tool that deserves to live on. Executed correctly, the benefits outweigh the cost.
By Kimberly Rice
All too often, we read studies, which report clients’ pet peeve with their services providers whom do not listening to them. Or, cited another way, clients…
By David McCann
As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding is a brand management technique that uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, including Internet-based relationships, device-based applications and media. The objective is to establish and build trust with potential clients, especially while they are in the decision phase of the selection process.