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According to the Museum of Public Relations, the first actual press release was issued in 1906. Its purpose was to ensure that the reporters covering a Pennsylvania Railroad train derailment had accurate information. Since then, the purpose of a press release, and the perception of its value, have evolved.
By Cynthia Sharp
Many talented lawyers shortchange themselves and their law firms by failing to implement a strategic business development plan. Some claim that they don’t have time to market while others lament that marketing doesn’t work — for them. While these and a variety of other excuses are common, it may be productive to dig a little deeper to determine whether other factors are at play.
By Patricia Ellard
Becoming and staying relevant is a process. It is not static but always evolving. Your clients change, their needs and requests change, you change, and, throughout these experiences, you learn steps to implement and how to implement them in given situations.
By Kimberly Rice
All too often, we read studies, which report clients’ pet peeve with their services providers whom do not listening to them. Or, cited another way, clients…
By David McCann
As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding is a brand management technique that uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, including Internet-based relationships, device-based applications and media. The objective is to establish and build trust with potential clients, especially while they are in the decision phase of the selection process.