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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Media & Communications: PR and Marketing — Like PB&J

By Elizabeth Lampert

In today's environment, any divide between marketing and communication can diminish even the most benevolent marketing and PR efforts. The intersection between them can reveal a pot of gold of useful insights into how we should “manage” all of our legal marketing strategic efforts. We ultimately need to reach and communicate with buyers of legal services in a way that feels authentic and has profound impact.

So, why is there still so much ambiguity about the stand-alone and convergence of marketing and PR. Why is it still an issue among lawyers and within law firms? What are the differences and similarities? Who does what and why are both needed? Is marketing about getting more business and PR about the relationship? Can it all come from one budget? Does it even matter?

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