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In today’s environment, any divide between marketing and communication can diminish even the most benevolent marketing and PR efforts. The intersection between them can reveal a pot of gold of useful insights into how we should “manage” all of our legal marketing strategic efforts.
In today’s environment, any divide between marketing and communication can diminish even the most benevolent marketing and PR efforts. The intersection between them can reveal a pot of gold of useful insights into how we should “manage” all of our legal marketing strategic efforts. We ultimately need to reach and communicate with buyers of legal services in a way that feels authentic and has profound impact.
The Importance of Social Skills: Technology and Data Are Not Enough to Grow Your Firm’s Business
By Jamie B. Field
Data is taking over our lives. And preceding that is all of the applications and technology that exists that helps us measure that information. But technology and data are not going to be the only growth drivers of a firm in the future. What’s going to become most important in the face of the technological changes that are occurring in law firms is a lawyer's "soft-skills."
Are Online Reviews Threatening Your Online Reputation?
By Melanie Trudeau
An attorney’s reputation may be one of the most important factors that clients consider before hiring counsel. In today’s world of online reviews, managing your reputation can be challenging. How should you manage online reviews to ensure your reputation and trustworthiness are intact?
Voice of the Client: Hearing the Client Through the Noise
By Jennifer Simpson Carr and Amy Knapp
At the end of the day, a lot of noise is created in the effort to hear the voice of the client. We propose that while these efficiencies and innovations in law are valuable, the clients keep asking for something different: a lawyer who deeply understands their business and their specific issue — at the time they need it.
Competitive Intelligence: How Client Intelligent Is Your Firm?
By Stacy Rowe
Ready, Set, Benchmark!
Underlying great client service is a strong understanding of the client’s business and goals. There are many barriers to success when it comes to helping lawyers develop a strategic client mindset. So, how do you break down these barriers to create a Client Intelligent Law Firm?
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