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Voice of the Client: Put Your Best Foot Forward in the New Year — Revaluating Content Strategy

While reputation goes a long way in attracting new clients, having a solid content strategy is a critical component of the legal sales cycle at all turns, including retaining the clients you have.

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As the holiday season approaches, some attorneys are focused on helping clients achieve year-end objectives or working toward billable targets, while others are vacationing. This presents an opportunity for in-house marketing professionals to leverage any dip in business development activity to evaluate and tweak their content strategy before things heat up in January.

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