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As the holiday season approaches, some attorneys are focused on helping clients achieve year-end objectives or working toward billable targets, while others are vacationing. This presents an opportunity for in-house marketing professionals to leverage any dip in business development activity to evaluate and tweak their content strategy before things heat up in January.
Three Simple Steps of Marketing Mentoring
By Aly Lynch
As experienced marketers, we can help coach newer attorneys in their marketing pursuits through mentoring. With the right assistance, newer attorneys can find ways to market that they actually enjoy and are, therefore, more likely to do. And it doesn’t need to be complicated.
Social Media Scene: The Easy Path to Success on Social Media — The 1% Rule of the Internet
By Spencer X. Smith
You may have read a dozen “How To” articles about cracking the algorithms — which sound very mathematical — of any social media platform, but at the end of the day, you’re communicating with people.
Women’s Initiatives: Women’s Initiatives Create Opportunity and Benefits in Law Firms
By Vivian Hood
One of the most significant means of support law firms can have for women lawyers is adopting women’s initiatives that provide a means for women lawyers to support one another within a firm and deliver a commitment to the advancement and understanding of unique issues that women face at their firms.
Media & Communications: PR and Marketing — Like PB&J
By Elizabeth Lampert
Why They Are Different but Must Work Together
In today’s environment, any divide between marketing and communication can diminish even the most benevolent marketing and PR efforts. The intersection between them can reveal a pot of gold of useful insights into how we should “manage” all of our legal marketing strategic efforts.
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