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Competitive Intelligence: The Wolf of Law Firms — Sell Me This [Insert Legal Service Here]

While we can’t always create the need; we can work to identfy a need. Clients buy because they have a need or want, and successful salespeople do their homework to uncover this intelligence.

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“Sell me this pen!” This infamous line is from the movie, “Wolf of Wall Street,” starring Leonardo DiCaprio, portraying Jack Belfort. While there are many “what not to dos” in the movie (ahem, fraudulent activities), there are also some effective sales tips.

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