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In a VUCA Environment, Empower Your CMO to Collaborate and Lead

VUCA is an acronym we don’t often hear in the legal industry. It stands for volatile, uncertain, complex and ambiguous, and was coined by the U.S. Army to describe the post-Cold War world. Buyers of legal services are more sophisticated than ever and are redefining the meaning of value, some are involving procurement professionals in the buying process.

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There is no question that we are doing business in a VUCA environment. VUCA is an acronym we don’t often hear in the legal industry. It stands for volatile, uncertain, complex and ambiguous, and was coined by the U.S. Army to describe the post-Cold War world. When you think about what has been happening in the legal services industry for the last decade, you could say we have been operating in our own VUCA environment. Buyers of legal services are more sophisticated than ever and are redefining the meaning of value, some are involving procurement professionals in the buying process. At the same time, we see the rapid advancement of artificial intelligence and its applications to our industry. And competition is accelerating and coming from new entrants to the marketplace.

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