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Competitive Intelligence: What Is Your Dashboard Report Telling You? Chances Are, Not Much.

By Jim Jarrell
July 01, 2019

I've said this many times before, but I'm kind of a data geek, so here we go again. I like looking at data and trying to decipher the story that the information is telling me. I like trying to solve problems by analyzing data. I was that kid in middle school who used masking tape to hold my glasses together at the nose bridge. It's part of who I am, and I can't help it. While arguably less flattering as a defining characteristic of my personality, this quirk has helped differentiate who I am as a professional in a very crowded marketplace.

But there are a few caveats to this state of “data geekdom.” First, ideally, the data has to be good. Second, it has to be the right set of data for the insights gleaned to have any basis in reality. The problem for most law firm leaders is that they dig into data with the assumption that they are reviewing the “right” data. More often than not, the data points are “out-of-the box” configurations that a developer somewhere decided were important, with little emphasis on customizing reporting mechanisms based on a firm's needs.

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