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Law Firm Marketing and Business Development

From Blah to Ah-Ha! How to Write Law Firm Case Studies That Win New Business

Instead of the “Did X for X” format, law firms must embrace a more strategic — and effective — approach by writing case studies in a “mini story” format that focuses on typical client pain points and illustrates the firm’s unique value propositions.

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Visit any law firm’s website and you’ll find bulleted lists of representative matters and deals that look like this:

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