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Seeing Green: Protecting Brands In the Cannabis Industry

Branding is not a new concept, nor are the various intellectual property laws that protect brands. What is new to most is how this burgeoning industry can take advantage of those laws within the context of state and federal restrictions.

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The “green rush” has hit. While nearly all cannabis entrepreneurs are keeping a keen eye on legislative developments, the savvy are already well ahead in what may be the key to unlocking the true value in the cannabis industry — branding. Much like the craft beer boom before it, success in the cannabis industry will not be driven solely by the acquisition of cultivation or dispensary licenses, or infusion of investment capital, but also by how well companies develop, protect and exploit their brands to distinguish themselves from the crowd.

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