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Law Firm Management Law Firm Marketing and Business Development

The 5-Step Path to Meeting Your Firm's Marketing Goals

Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm’s strategy.


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Dorothy journeyed to the Emerald City with one objective: to seek the Wizard of Oz’s help and return to Kansas. Although her quest was fraught with risks, her chosen path ultimately led to her goal.

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