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Professional Development: Reimagining Business Development Training and Coaching

Six Pillars of a Successful Bus-Dev Program

For firms wanting to thrive through the next economic downturn and beyond, mastery of business development fundamentals is as essential as mastering legal skills. Yet training and coaching — whether done internally or through outside consultants — requires an investment in time and resources.

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If you were to poll the attorneys in your firm about whether business development is an expectation or an option, would you get a consistent answer?

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