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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Competitive Intelligence: Identifying Business Indicators That Lead to Legal Needs

By Stacy Zinken

It's not enough these days to simply react to clients, the best attorneys are those who can anticipate a legal need before it happens and be proactive in reaching out to clients. As the adage goes, the "early bird gets the worm." To be first to a client, lawyers need a keen understanding of how business indicators connect to legal needs and have a strategy to track and analyze the path as it unfolds.

Clients appreciate attorneys who are proactive and reach out as they see potential risks and opportunities and law firms benefit by being ahead of the competition.

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