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The marketing director needs to gain “a seat at the table” in order to have a voice in planning, and to be viewed as an integral member of the firm’s management team. How do you go about earning that seat?
Once upon a time, the “marketing director” at a law firm was likely to be a legal “secretary” who printed out attorney bios and ordered business cards. In time when a “white glove” approach to relationship building was all that was deemed necessary, marketing and business development was not a priority.
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By Debra Baker
The natural instinct during times of chaos is to move into a place of scarcity. The single best gift you can offer clients is courage and confidence about the path forward.
By Linda Hazelton
Making the most of your firm’s client base need not be a costly undertaking. There are several steps a firm of any size can undertake to improve client experiences, while also ultimately increasing the firm’s chances of thriving.
By Patricia Ellard
We hear more and more that exceptional client service and in-depth knowledge of the clients’ business and industry are the differentiators in keeping current clients and winning new ones. Value far outweighs cost when it comes to long-term client relationships, bet-the-company work and ongoing client success.
By Deb Dobson
Technology is changing more rapidly than ever impacting our work, and personal lives. With technology playing such a huge role, it is important for legal marketers to be familiar with technology trends to understand the potential impact on our clients and law firm.