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Marketing the Law FirmFeaturesLaw Firm Marketing and Business Development

Jump-Starting Business Development After Living in a Socially Distant World

By Deborah C. Scaringi
June 01, 2020

COVID-19 presents unprecedented personal and professional challenges both to every individual around the globe. The American economy has come very close to a full stop and almost every business now finds itself in a difficult position financially and operationally. The legal industry was not spared, and law firms of all shapes and sizes are feeling their way through a contracting marketplace. With the occasional exception, lawyers are confronted by their clients' shrinking legal budgets and facing the fact that their own daily business activities look dramatically different than just a few short months ago. But don't despair, history shows us that Americans are a resilient bunch.

As leaders slowly pave ways to restart the economy, lawyers and law firms are looking for the safest route to getting back to work supporting clients who are trying to do the same. At the center of these discussions, an important quandary is brewing: How do we go back to conducting productive business without seeming callous to the harsh realities many people are experiencing? This is an important question that needs careful consideration since getting back to the office will not happen overnight and people will continue to struggle with loss for a very long time.

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