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Voice of the Client: What In-House Counsel Need from Outside Counsel As Pandemic Landscapes Shifts

Responses from GCs on what matters most to their companies when hiring outside counsel.

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The world was thrown for a loop in 2020 and law firms were no exception. In many respects, 2021 has law firm leaders and in-house counsel still feeling uncertain. The global COVID-19 pandemic forced lawyers — individuals whose relationships formerly depended upon firm handshakes and looking their clients directly in the eye — to build client trust through a tiny camera lens. Law firms, traditionally slower to adopt technological advancements than their counterparts in other professional services industries, quickly rose to the challenge. Digital signatures, videoconferencing, and remote court appearances allowed the business of law to continue in what is now considered the new normal.

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Marketing the Law Firm › April 2021 ›

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