Follow Us

Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Law Firm Client Relationships Law Firm Marketing and Business Development

Will the Lateral’s Clients Move?

The promise of new client relationships is driving the vast majority of lateral partner movement today. Is there a way to accurately project which clients of the candidate will move?

X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The promise of new client relationships is driving the vast majority of lateral partner movement today. In fact, lateral acquisition has become the primary growth strategy for many law firms. Both the new firm and the lateral are often surprised by how few clients actually move to the new firm. A study I did in 2016 with ALM found that 30% of the law firms interviewed brought less than 50% of the clients they had projected to come with the lateral. Keep in mind that law firms often discount the book of business by as much as 50% to begin with. I doubt the results are much better today.

This premium content is locked for Marketing the Law Firm subscribers only

Continue reading by getting
started with a subscription.

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN LAW FIRM MARKETING AND BUSINESS DEVELOPMENT.
  • Stay current on the latest information, and trends
  • Includes practical must-have information on marketing strategies, implementing AI, business development, and more
  • Tap into expert guidance from top law firm marketers and experts

SUBSCRIBE NOW

Subscribe Now For Unlimited Access

Read These Next