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Contracts Entertainment and Sports Law Litigation Social Media

In-House Counsel Perspective on Negotiating Social Media Influencer Contracts

With the FTC amping up its scrutiny in the social media influencer space, in-house counsel has an opportunity to mitigate risk and help their companies get more bang for their influencer marketing buck.

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In the golden age of television, when Mr. Whipple touted Charmin and the Maytag Man spun washers and dryers, it was obvious such characters were fictional product advocates. But in today’s world of social media “influencers,” many of them entertainment celebrities, confusion abounds as to whether these modern masters of messaging actually use or believe in the products they’re endorsing.

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Entertainment Law & Finance › April 2024 ›

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