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Three Simple Steps of Marketing Mentoring
Aly Lynch
As experienced marketers, we can help coach newer attorneys in their marketing pursuits through mentoring. With the right assistance, newer attorneys can find ways to market that they actually enjoy and are, therefore, more likely to do. And it doesn’t need to be complicated.
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As You Are Taking Care of Business, Are you Taking Care of You?
Kimberly Rice and Damien Smith
The daily demands and vast portfolio responsibilities of a legal marketer are weighty and, in too many instances, never ending. The highly charged, rigorous, deadline-driven culture of “more is more” stands in drastic contrast to a well-balanced body-mind-spirit experience.
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Law Firm Leadership: What is Legal Design Thinking?
Mark Beese
While Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
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Professional Development: Overcoming Business Networking Anxiety: It Just Takes Practice
Dr. Sharon Meit Abrahams
Coffees, breakfasts, luncheons, dinners and receptions are all part of doing business; they are also essential to attracting business. These situations, however, can be uncomfortable. But there are ways to overcome the discomfort. The following are a few tips that will help you feel prepared and confident in networking situations.
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Marketing Tech: Fail Frequently This Fall to Succeed
Ari Kaplan
Engage in initiatives that will allow you to fail and succeed simultaneously.
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Attorney and law firm moves in bankruptcy law.
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Brenda L. Thompson
Dealing With a Job Loss
The chances are that many of us will either be terminated or laid off from at some point in our careers. It happens. How you deal with the loss of a job and get back on your feet as quickly as possible is what’s important.
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Accounting And Financial Planning For Law Firms
Creating a Collaborative Work Environment
Silvia Coulter
Collaborative cultures soar in profitability, talent acquisition and retention, client retention and client service.
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'Professional Development:' Those Were the Days: Lessons from Silicon Valley’s Marketing Culture
David McCann
There were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.
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The Topography of a Strong Attorney Biography
John Buchanan
Part Two of a Two-Part Article
In addition to ensuring that a bio focuses on “the right stuff,” it is essential that the bio be both search engine and social media friendly.
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