Jamie Diaferia and Jennifer Johnson Scalzi
For those of us who have devoted more years in legal marketing than we’d care to admit, it’s heartening to see the field receiving the recognition it deserves. The demand for top talent has never been higher and marketing plans are getting more attention from firm management. Still, there is more work for law firms to do. That’s particularly true in digital marketing.
Anthony H. Cataldo
U.S. Supreme Court to Hear Booking.com Trademark Case
Nicole D. Galli
Now that we are in the digital age, questions have been raised about the trade dress of websites and apps.
Social Media Escapes an Easy Definition, But You Know It When You See It
While it would be helpful to understand the technical details of collecting data from various social media platforms, what’s more important is what parts of social media might be relevant to a dispute and what that means for both the requesting and producing parties.
The European Union has put forth an ambitious proposal for how countries can eliminate barriers to e-commerce and protect businesses and consumers engaged in online transactions. But parts of the proposal, published as part of a World Trade Organization initiative that includes the U.S. and China, are likely to face opposition.
Robert M. Jason
This article discusses the basic tax issues facing social media influencers, who have become an important element in the entertainment industry.
An attorney’s reputation may be one of the most important factors that clients consider before hiring counsel. In today’s world of online reviews, managing your reputation can be challenging. How should you manage online reviews to ensure your reputation and trustworthiness are intact?
Two recent circuit court cases clarified copyright infringement of photographs on the Internet. Both cases serve as cautionary tales for those who takes photographs for their websites from the Internet without investigating copyright rights.
Edward Weisz and Alanna Miller
In this article, we explain how copyright, trademark and patent infringement issues unfold on Amazon by describing the process for rights holders to report infringement, and the impact of successful infringement take-down requests.
The advantage of online marketing is that it is one-to-many, as opposed to in-person marketing which is one-to-one. By adopting the seven habits of effective online marketers, CMOs can generate more business for their law firms.