• China's Cybersecurity Law Isn't Just About Cybersecurity

    March 01, 2018 |

    The law — which includes data localization mandates, cybersecurity best practices, and data transfer restrictions — has similarities to other cyber laws such as the EU's General Data Protection Regulation (GDPR). But in this case, it's also being used to police internet content and behavior.

  • Marketing Tech: SEO: Will It Actually Work for Your Firm?

    February 01, 2018 |

    Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO really is, and if it will help with your business development activities.

  • Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry

    February 01, 2018 |

    Last year, the Federal Trade Commission (FTC) released a staff report on Cross-Device Tracking, which added to the FTC's efforts to regulate emerging issues in the ever-evolving area of online behavioral advertising. The advertising in question involves the collection of data from a particular computer or device regarding a user's Internet-viewing behavior over time and across non-affiliate websites. Ostensibly, this technology obtains user preferences or interests. Cross-device tracking is the logical next step for this technology.

  • Influencing the Influencers

    January 01, 2018 |

    The importance of promoting brands and products on digital platforms has continued to grow as advertisers are learning how to use social media to reach out to specific populations by harnessing the power and goodwill of the people on these platforms that are popular with and influence particular niche groups of interest. These so-called “influencers” can have thousands, or even millions and tens of millions of followers. But when is the influencer an objective critic, and when is she a paid spokesperson?

  • Internet Goods and Product Liability

    January 01, 2018 |

    The Internet's value arises in part from its ability to provide images, data and content quickly and at little cost. This ability results from the fact that Internet products — whether they be images, data or content — are each reduced to a digital format. Sharing products that have been so reduced may result in product liability.

  • Ransomware: What to Do When It Happens to You

    January 01, 2018 |

    In the event that your company is the victim of a ransomware attack, this article provides steps to be taken as part of its response to such an incident. It is meant to be a helpful guide, but the best response generally will depend on different factors, including the scope and severity of the attack, availability of remediation measures, and business sensitivities.

  • Online Extra:
    Social Media: Questions of Admissibility And Ethics

    January 01, 2018 |

    Social media evidence can be acquired both informally — through an attorney's own investigation or from the client — or more formally through the use of discovery and the rules of discovery. While each gives rise to practical and ethical issues, this section will focus on informal methods of acquisition.