• Showcasing Attorney Expertise: Guidance for Law Firms

    March 01, 2018 |

    Many attorneys already share intellectual capital by writing articles or delivering presentations with the hope of attracting additional business. However, most individuals, and even firms, have not developed a cohesive plan to ensure maximum exposure.

  • Professional Development: Adding Value with a Client Visit Initiative

    March 01, 2018 |

    The increasing competition in the legal industry highlights the importance of differentiation and adding value beyond the work product. Face-to-face interactions with clients are a critical component in differentiation because they provide the opportunity to understand better the nuances of clients' businesses, develop deeper relationships, and drive productive collaboration.

  • Leadership: No Immunity: Sexual Harassment & the Legal Industry

    March 01, 2018 |

    For members of a conservative industry that — literally — wrote the rulebook on sexual harassment, law firms need to be ready for a day of reckoning that seems inescapable (and may have already happened by the time this article is published).

  • Sales Speak: Zombies, Stampeding Horses and the King of Prussia

    March 01, 2018 |

    Business Development Leadership

    Part One of a Two-Part Article

    If you were hoping I would define leadership for you, I can't. What we will address includes zombies, stampeding horses, a former King of Prussia and how they fit in with the six primary elements of exceptional leadership.

  • Marketing Tech: Finding a Few More Minutes for Marketing and Business Development

    March 01, 2018 |

    Years ago, when trying to improve some of my snacking habits, I stopped buying cookies, candy and savory chips. Magically (and perhaps obviously), I quickly found that I ate less junk food. In effort to find a few more minutes a day for marketing, I recently applied this same basic, but effective, technique to my time management and the results have been just as immediate.

  • Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry

    March 01, 2018 |

    Last year, the FTC released a staff report on Cross-Device Tracking, which added to the FTC's efforts to regulate emerging issues in the ever-evolving area of online behavioral advertising. The advertising in question involves the collection of data from a particular computer or device regarding a user's Internet-viewing behavior over time and across non-affiliate websites. Cross-device tracking is the logical next step for this technology.

  • Video Marketing Will Soon Be Essential

    February 01, 2018 |

    As marketing executives, we know our firms ought to be doing video marketing. We understand that video allows us to connect with audiences in ways that the written word never will. If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country's largest firms still have no online video presence. It's time to take advantage of this increasingly essential marketing tool.

  • How to Build a Business Development Culture

    February 01, 2018 |

    Law firms face all kinds of problems when they try to cultivate a business development culture. The guiding principle for overcoming these obstacles is to find strategies that lawyers can get excited about. People are more willing to be engaged in projects that are interesting and exciting. Here are ten tips for building a business development culture.

  • Some Law Firm Leaders See Rosy 2018 Ahead

    February 01, 2018 |

    When it comes to law firm business, not everyone is depressed about the slow growth that plagued many firms in 2017, and that's predicted to persist into the new year. Or at least they won't admit it.