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  • Video Marketing Will Soon Be Essential

    February 01, 2018 |

    As marketing executives, we know our firms ought to be doing video marketing. We understand that video allows us to connect with audiences in ways that the written word never will. If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country's largest firms still have no online video presence. It's time to take advantage of this increasingly essential marketing tool.

  • How to Build a Business Development Culture

    February 01, 2018 |

    Law firms face all kinds of problems when they try to cultivate a business development culture. The guiding principle for overcoming these obstacles is to find strategies that lawyers can get excited about. People are more willing to be engaged in projects that are interesting and exciting. Here are ten tips for building a business development culture.

  • Some Law Firm Leaders See Rosy 2018 Ahead

    February 01, 2018 |

    When it comes to law firm business, not everyone is depressed about the slow growth that plagued many firms in 2017, and that's predicted to persist into the new year. Or at least they won't admit it.

  • Marketing Tech: SEO: Will It Actually Work for Your Firm?

    February 01, 2018 |

    Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO really is, and if it will help with your business development activities.

  • Media & Communication: How to 'Get Your Name Out There'

    February 01, 2018 |

    Anyone who has so much as dabbled in marketing or consulted a PR firm has been told they “need to get their name out there.” But it's not that simple. It's not just getting your name out there that will reap results — it's getting your name out there in the right places.

  • Professional Development: The Quest for Work-Life Balance

    February 01, 2018 |

    Designing Your Week

    More than ever before, law firms are recognizing the importance of work-life balance for their employees, offering benefits such as flexible work schedules and working remotely. The acknowledgement itself is important, but unfortunately, it does not guarantee the balance we hope to achieve, especially for younger marketing and business development professionals looking to advance in their careers.

  • Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry

    February 01, 2018 |

    Last year, the Federal Trade Commission (FTC) released a staff report on Cross-Device Tracking, which added to the FTC's efforts to regulate emerging issues in the ever-evolving area of online behavioral advertising. The advertising in question involves the collection of data from a particular computer or device regarding a user's Internet-viewing behavior over time and across non-affiliate websites. Ostensibly, this technology obtains user preferences or interests. Cross-device tracking is the logical next step for this technology.

  • 2018: What Last Year's Trends Can Mean for Big Law

    January 01, 2018 |

    With the new year upon us, law firms have just been through the typical year-end crush of collections, budgeting, compensation decisions and more. The authors recently took a look at 2017's hottest trends, and explored what we could expect from them in 2018.

  • From Your Editor: Happy New Year, 2018!

    January 01, 2018 |

    Editor-in-Chief Kimberly Rice shares some thoughts on the direction of legal services in the U.S., and the role as strategically-minded legal marketing executives who strive to help shape the success of their lawyer clients to think outside their comfort zones of hourly billing and high compensation packages.

  • Professional Development: Marketing Plans for Partners

    January 01, 2018 |

    Better Yet: 'Personal Strategic Plans'

    If law firm partners thought of themselves as their own small business and not just a member of their firm, they would embrace the idea of creating a personal strategic vision. No need to hire a consultant; it just takes thought and time to memorialize it.