• Is Anyone Reading Your Content?

    September 02, 2017 |

    How to Make Sure They Do

    Giving clients and prospects valuable information is a proven way to market, but to be effective it must be the right kind of content, both in terms of style and substance. It also needs to be marketed with your end goals in mind.

  • Leadership: Linking Law Firm Leadership with Revenue Generation

    September 02, 2017 |

    What is missing in driving revenue growth at law firms is accelerating leadership. It is one of 12 exceptional management practices that firms should focus on, including branding, building client value, strategy, team building, and so forth.

  • Marketing Tech: Qualities That Clients Want

    September 02, 2017 |

    How to Leverage Technology to Showcase Them

    From following up more effectively to communicating with greater frequency, the elements of distinction are well known, but often poorly executed. Those who embrace them, even imperfectly, are likely to rise above their peers.

  • Diversity As a Differentiator in the Legal Profession

    August 02, 2017 |

    One aspect of law firms that is becoming increasingly of interest to clients — and an area that might offer opportunities for differentiation — is law firm commitment to increasing and sustaining diversity.

  • Motivating Attorneys to Establish Firm Objectives

    August 02, 2017 |

    Last month, the author discussed the fact that the two major challenges now facing lawyer management in many mid-size firms are: 1) how to motivate the non-entrepreneurial attorneys to achieve and to perform; and 2) how to retain the "over-achiever" attorneys so they will remain with the firm. He co

  • Voice of the Client: Client Feedback and Recent GC Panel Insight

    August 02, 2017 |

    Given the level of focus placed on client teams, industry teams, and client feedback by our law firm clients over the past 18 months, it would appear that firms are not only seeking out the voice of the client, but they are listening and taking action.

  • Media & Communications: Keeping Ethics Top of Mind for Legal PR Pros

    August 02, 2017 |

    Professionals and watchdogs from all walks of life are thinking, talking, writing and counseling about ethical practices in various industries. Public relations and marketing professionals, too, must always consider ethics in the context of how they advise law firms and attorneys on making sound dec

  • Social Media Scene: Permission to Post

    August 02, 2017 |

    NASA Doesn't Need a Social Media Policy, and Neither Do You

    You don't need a separate policy governing how your firm's staff will represent you on social media. You already have one.

  • The Business Intelligence to Competitive Intelligence Continuum

    July 01, 2017 |

    Not too many years ago, good decisions made by smart lawyers were sufficient. Law firms were raising their fees substantially every year and attorney incomes were soaring. Now, corporate buyers are largely calling the shots, and excellent decision-making by law firm leaders is required as firms work