• Voice of the Client: Why Put Clients on Mute?

    June 02, 2017 |

    According to the author: "Having conducted hundreds of in-person client feedback interviews, I can say without reservation that clients would welcome — and prefer — a call or meeting focused on what the firm is doing well, what it could be doing better, and how the firm can provide more value."

  • Don't Be United in Facing Your Next Crisis

    May 02, 2017 |

    Even if you follow the law and all the internal protocols your firm has in place, you may still find that clients and the public view your actions negatively. In situations where you believe you are in the right, the instinct is not to apologize. Here is how to correctly handle a high-profile PR cri

  • Law Firm CI: More Data, Less Action?

    May 02, 2017 |

    How to Close the 'Knowing-Doing Gap'

    While many lawyers have well-honed analytical capabilities, these capabilities are most frequently used to interpret law — e.g., how a particular fact fits into the context of a precedent, statute or contract term — rather than to drive a

  • Media & Communication: Getting Busy Lawyers to Market

    April 02, 2017 |

    When lawyers are "too busy with work" to spend their time marketing, that is usually when they are most worthwhile to market. When lawyers are without work and banging down your door for help, that is when they are the least marketable and most challenging.

  • Get Your Attorneys To Write: Eleven Tips

    April 02, 2017 |

    One of the toughest aspects of content marketing is generating content on a reliable basis. The bad news is you cannot take attorneys out of the process completely because they are the subject matter experts. The good news is you can use various tactics to motivate and help them to produce good cont

  • Employee Advocacy

    April 02, 2017 |

    Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it's word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.